Monday, September 30, 2019

Examining The African Union And Economies Economics Essay

Harmonizing to Stephanie ( 2009 ) was enlighten about AU and AU was abbreviated as an AFRICAN UNION. Initially formed as an â€Å" ORGANISATION OF AFRICAN UNITY † ( OAU ) and it was established in 1963. Harmonizing to Manelisi, Francis and Stephen ( 2000 ) was cited about OAU and briefing the personal businesss of an Continental degree and looking into independent organic structure as a forming of a African Union. They are taking into consideration of speed uping public presentation of OAU. They have certain rules and majorly concentrating in two countries. First one was sovereignty and secondly known as non-interference. Leaderships of a African states lack behind in leading qualities and emphasized to organize an African brotherhood. MR. Muammar el-Qaddafi and he was from Libya state and their chief aspiration to establish an AU. 53 states Members are actively indulge to back up a African brotherhood excepting the Morocco state.African brotherhood and their Main aimsHarmoniz ing to Stephanie ( 2009 ) was AU is endeavoring to better the development in the African states and to cut down the poorness and the graft and to stop the legion differences in the Africa. Harmonizing to Ryan Africa have its ain aims, that African brotherhood is a political brotherhood. African brotherhood chief aim is to develop the different type of undertakings in broad scope of administrations in this African brotherhood. This African brotherhood ever taking that to develop and societal and economic development in Africa. By the manner, they have got success in release for African provinces by utilizing their power of colonial. Chiefly African brotherhood have their ain aims are To accomplish integrity in between African provinces and in peoples integrity besides. To accomplish peace in between provinces of Africa by giving security to the continent of Africa. To better the velocity in political countries and to unite the socio-economic facets in the continents of Africa. By giving the encouragement to research in all the Fieldss the growing of the continents are travel frontward, particularly in the Fieldss like scientific discipline and the engineering. Promote the minimal criterions of the people populating in Africa, by promoting the support in human activity in all the Fieldss. Required conditions are set up which allow the African state to take portion to execute its right function in the international conferences and the planetary market. Encourage to keep the ecological balanced betterment at all degrees like societal and economical and cultural facets over and above African economic systems integrating. African brotherhood is taking the aid of the international spouses and they are giving accent for obliteration of chief causes of diseases. Whole continent want to advance the hygienic conditions for good wellness of African people. African brotherhood concentrating on cardinal issues like democratic rules. African brotherhood concentrating on their establishments. African brotherhood want to keep good administration and active indulgenceGlobal crisis:Harmonizing to Anup ( 2009 ) planetary crisis was foremost started in united provinces and it shown its consequence on all other states and once more it started In the year2007 the planetary economic crisis was started and had a immense consequence in fiscal position of different states of the universe and it continued to 2008.due to the planetary crisis there is a immense diminution in the stock market worldwide. Fiscal establishment in different parts of the universe has been collapsed and even the authorities in the strongest states has to some forward to raise the fiscal position of the other states. Harmonizing to Patrick ( 2008 ) worldwide figure of states put into the recession due to the fiscal planetary crisis. It is on-going processReasons for planetary crisis:Harmonizing to Mak ( 2008 ) is the chief ground for the recent planetary economic crisis is â€Å" sub-priming lodging market â €  . It was chiefly started in United States. Harmonizing to Anup ( 2009 ) was due to the sudden autumn of the sub-prime market which is based in the US and the unfortunate reverse in the lodging roar shows its ripple consequence on the other industries throughout the universe. Because of the place mortgages fiscal merchandises was adversely affected and have major deductions for the planetary crisis. Taking all above facet in to considerations and eventually it reach to neglect. Harmonizing to rakesh ( 2009 ) was the addition of the fiscal planetary crisis was started in 2008 and shows it effects on the present economic system and the fiscal environments. The economic failure it made the universe economic system really hard at this clip due to crisis. Global crisis shows its immense consequence on cardinal Bankss. The effects of fiscal crisis are leads to epoch alteration in the cardinal Bankss. Because of the autumn of the cardinal Bankss the fiscal system was affected. At the initial degree of the crisis, it ascribed that the crisis leads to the planetary instabilities but the result of these instabilities remains for longer. Global imbalances show its shortage in the histories of the America. It shows its excess in developing states Asia like China and the states like Russia and Middle East which are exporting the oil besides affected due to the crisis. Macroeconomic instabilities like salvaging investing and immense flows in the cross-border fiscal is put its emphasis on the procedure of the intermediation. These instabilities are cooperated to bring fort h some of the characteristics for the current crisis. Harmonizing to Ivan was the chief job that raised due to the crisis was unemployment. Harmonizing to economic adviser ( 2009 ) This can be solved by cut downing the unemployment easy than the other crisis and the other ground for the crisis is most of the economic systems are depending on the frail policies. These policies are prostrations and these consequences to the planetary crisis. Crisis shows the impact on the international concern. Companies need to acknowledge the its operations to get the better of the recission.otherwise 1000000s of workers are quit from the occupations. Globally concerns are adequately hit by the crisis and due to this companies seek the aid from the authorities. To last companies need the aid of the authorities. Most of the little graduated table industries are in danger and others are confronting the jobs like insolvents.Impact of planetary crisis on African economic system:Chapter 2CHALLENGES POSED BY THE CURRENT GLOBAL CRISIS ON AFRICAN ECONOMIESMAIN CHALLENGESHarmonizing to AFM ( 2009 ) was enlighten in their committe about African economic systems confronting with several jobs and their economic system severely affected by the crisis. The commission be aftering to concentrate on cardinal countries and placing jobs to purl tinkle and they want to take necessary stairss to get the better of the crisis state of affairs in AU economic systems. These are the chief challenges to get the better of jobs during crisis stage.AU have to analysed challenges and actively indulge in their several Fieldss and speed up plants process to make a good economic system for whole African people. Eradication of poorness Keeping sustainability of a growing Inflows of a capital Lack of support from private sectors Worsening of a financial grosss Lack of promotional activities on wellness attention systems Lack of substructure installations regional every bit good as national degree. Worsening of a exportsEradication of poorness:African economic systems confronting many hurdlings during the crisis. The first and most of import measure is disputing undertaking for African economic systems is looking farther obliteration of poorness in their several states. Poverty plays a critical function for the economical development of the county. African economic systems have to take particular steps to eliminate poorness and it is really indispensable measure for development of the states. Recently an African economic system was severely affected by crisis and poorness has become one large major job for their states. All African states come to together and take remedial steps for poorness and Lashkar-e-Taiba ‘s make African states pride at planetary degree.Keeping sustainability of a growing:The 2nd of import measure is disputing undertaking of a sustainability growing for economic systems. They are majorly concentrating on investings and use the resources in a proper mode. Availability of investing and they are majorly giving accent for substructure installations and do sustainability growing of African economic systems. Due to crisis and their economic system was fallen down and short autumn of investing. Before the crisis African economic systems was kept high outlooks about their investing. They kept marks to make their places, during 2009 about 50 billion dollars and 2010 it can be reached to fifty six one million millions dollars harmonizing to USD. African economic systems have to do their economic system more stable and need to take particular steps to get the better of the planetary crisis.Inflow of a capital:Harmonizing to concern directory was cited in their web site about capital influx stands acquiring beginnings externally like foreign states and they can be cheaper comparing with domestic market. Harmonizing to Michele ( 2008 ) was cited in his article about capital influx for African economic systems and other states like South Af rica [ SA ] adversely effected due to economical crisis and certain countries like about an agribusiness sector, about an excavation sector and fabrication sector. before the crisis SA states and other African states holding a good capital influxs for a period of 2007. These states are majorly depending on foreign states and looking into economical development of the African states. When foreign Countries was severely by planetary recession and it straight reflects to an African Economies [ AE ] .Lack of support from private sectorsPrivate sector plays a critical function for economic development of the state. Due to crisis many African states was faced with shortage of their payments. This is an of import challenging undertaking for African states and these states are wholly rely on private sectors. Many of the African states people lost their occupations in different sectors because of planetary crisis. African authoritiess was failed raising financess from fiscal markets of a int ernational markets. Many of the undertakings has been cancelled due to miss of support from private sectors for African economic systems. Harmonizing to Afrol about their intelligence was cited in their website African authorities has to promote the FDI from the developed states and it leads to economic development of the state. African states taking that private sector can salvage from planetary recession. Taking support of private sector, African states can supply ample of occupation chances for their state people. Many of the foreign investors are looking for ample of resources and that at the same clip seeking support from African states.Worsening of a financial grosssHarmonizing to ADB ( 2009 ) was enlighten in his article about financial grosss in African economic systems. African states are adversely set uping during planetary crisis minute. African states were confronting with financial grosss jobs because they do n't hold ample of financess for development of African Union. Fiscal grosss are eventually reached to worsen phase and advancement of a African economic systems coming down and growing of GDP was reached up to 0 % . Harmonizing to AFM ( 2009 ) was cited about financial grosss reached to worsen phase due to planetary crisis. Producing of a oil states of African states confronting many hurdlings, authorities does n't hold any financess, deficiency buttocks at development of substructure installations was taking some jobs because of financial grosss. Other sectors known to be about building field, about fabricating field and other several Fieldss of service degrees and others sectors are considers as a non-oil. These sectors are wholly rely on public sectors and slowly it reached to worsen phase. African economic systems forecasted grosss of a authorities can be reached upto twenty four per centum during the period of 2009. African states need to analyze approximately financial gross and this can be taking to an of import challenging undertaking for economic development of African states.Lack of promotional activities on wellness attention systemsHarmonizing to Nana and Alan ( 2004 ) was cited in his book about HIV/AIDS and their programmes. African states confronting many jobs on wellness attention systems. African states people are infected by HIV diseases and about 50 to eighty per centum affected by an urban population. African economic systems was severely affected by planetary crisis and they are holding another of import challenging undertaking was wellness attention system. Because of recession and their states economic system goes down. Their states confronting many jobs with wellness attention system and they concentrate on cardinal factors to advance a good wellness attention system in African states. Some African states like Zambia and other state Zimbabwe are extremely affected HIV Patients. Harmonizing to Hanlin ( 2007 ) was cited in his journal African states want to advance advanced wellness systems to awfu l diseases like HIV and AIDS. African states need to accommodate advanced constructs to command and supervise the HIV/AIDS programmes. They are implemented PPS and PPS stands for â€Å" Public-Private Partnership † as an advanced construct and authorities invested plenty of financess during 2005. At present scenario African states adversely affected by planetary crisis and take challenging undertaking and implemented efficaciously to protect awful diseases for African state peoples.Lack of substructure installations regional every bit good as national degreeAFM commission ( 2009 ) was enlightened that African Economies was adversely affected deficiency of substructure installations due to planetary crisis. Initially African states have to concentrate at basic degree. Every Country economical development depends on substructure installations and it plays a vital for economical development of the state. Infrastructure is an of import facet and anchor for African states. African states have infrastructural spread between regional every bit good as national degree. Harmonizing to Zuma and Jacob ( 2009 ) was cited in his article says that substructure is an of import facet and they has dressed ore certain countries like about rail webs, about coevals of a power, about a telecommunications and proper public conveyance installations. South African state in their history it was the first clip gone in recession and GDP came at diminution phase and many African economic systems are emphasize and they are seeking stable their a economic system in a stipulated period of clip. Many of the investors is non coming frontward to put in African states because of planetary crisis. Now it was become ambitious undertaking for African states to heighten substructure installations for development of African states. African Government has to promote private participants and they have provide some particular privileges to private participants and taking support of these partici pants they can extenuate hazard from planetary crisis.Worsening of a exportsHarmonizing to AFM commission ( 2009 ) was stated that African states major exports are Oil bring forthing, wood merchandises and valuable diamonds and other sectors like fabrication. Producing of an oil was severely affected by crisis. An export was fallen down during the period of 2009 and 2010. Before crisis expected up to two 50 one billion dollars of 2009 and two 70 seven dollars of U.S. planetary crisis hit severely for African states and the exports are reached phase of diminution at two 100 one million millions of dollars in 2009 and two 20 billion of dollars in 2010 of U.S.Chapter 3Schemes implemented by African economic systemsChapter N0:4ANALYSIS REPORT FOR AFRICAN ECONOMIESGlobal recovery of an African states comparing with other states.Harmonizing to Andre ( 2010 ) was cited in their web site on Jan 28th about planetary recession and hurdlings faced by states and concentrating on economical grow ing calculating for following approaching old ages. African economic system is emerging economic system in recent old ages. Most of the African economic systems came to worsen phase and their economic systems are adversely affected by planetary crisis during the period of 2009. From figure 1 Beginning: hypertext transfer protocol: //www.un.org/ecosocdev/geninfo/afrec/newrels/wesp-graph.gif ( 27/04/2010 ) From Figure 1 provinces that African economic systems economical growing was 1.3 % during the period of 2009. UN enlighten in their studies about Many of the African states adversely by planetary crisis and growing of African economic systems was slow down. They forecasting that African economic system growing can be reached to 4.3 % by 2010 comparing to 2009. They want to heighten public presentation and growing of an African economic system at least 3 times and they are taking into consideration and comparing with 2009 and 2010. African can be consider as a 2nd fastest of a turning economic system in planetary parts and they holding an trust on them and anticipating to make growing of a economic system by 2010. While we taking in to consideration of Asiatic states economical growing during the period 2009 and following approaching twelvemonth of 2010. About south Asiatic states and east states parts and these states are see as emerging economic systems and these states are affect b y planetary crisis during 2009. The economic system growing was 4.3 % in 2009 and they kept immense outlooks for their economic growing and these states are seeking really hard and they kept mark to make to 6.4 % growing of a economic system by the terminal of 2010. Lets we take other portion of the part known as Western Asia from Asiatic states. Western Asia of a economic system growing 0.4 per centum in 2009 and these part has to work hard develop their economic system and they are be aftering to make 3.6 growing of a economic system by 2010. While we taking into consideration about Latin American and Caribbean states and other parts of a developed economic systems. They are adversely affected by planetary crisis and confronting many hurdlings during 2009. The growing of a economic system was reached to 0.4 per centum in 2009. about African states and southeast states at least they are in a normal places comparing to developed economic systems. Developed economic systems economic system growing drastically fallen down due to planetary crisis in 2009. These states are seeking their best and develop the economic system growing and looking farther to their mark 1.3 % of a economic system growing by the terminal of 2010. African states are concentrating on cardinal sectors like an oil and other related mineral merchandises. African states is rich natural resources and their merchandises have an immense demand and they exports their merchandises to developed states. FDI plays an critical function for African economic systems and if they want to get the better of from planetary crisis, FDI is an of import factor development of African Economy and it has some privileges for African states. African states promoting FDI and at the same clip they giving accent for private participants. By taking support of FDI and participants of a private sectors and they can get the better of the planetary crisis job by the terminal 2010. African states make their economic system su stainable and advancement of an African economic system.The domestic nest eggs and their several rates from 2005-2008 and following period from 2009 -2010Harmonizing to AFDB ( 2010 ) was enlighten that domestic nest eggs of African states comparing with about developed economic systems and about developing economic systems. They are explained in context degree of diagrammatical chart which is listed below.i.e Figure 2. Figure 2 about Domestic Savingss of a part side Beginning: hypertext transfer protocol: //www.afdb.org ( 27/04/2010 ) From figure2 stated that about developing states of Asiatic states demoing sustainable growing rate of economic system and heightening salvaging rates from 2005-2008 and during crisis minute of 2009-2010 their economic system turning at an mean 35 % . About advanced economic systems during 2005-2008 was steadily bettering and it reaches up to 20 % nest eggs. During planetary crisis minute economic systems salvaging rates fallen down drastically 2009-2010 and it was 18 % . About Middle East states, approximately Latin American states and Carribeans during 2005-2008 salvaging rates growing was bettering 42 % and 22 % severally and during 2009- 2010 their economy rates fallen during planetary crisis minute 38 % and 29 % severally. African economic system was dining before the crisis during 2005-2008 and salvaging rates was high and they reached upto 25 % severally comparing with other states like Asiatic states, about in-between east states their redemptive really high, but relatively A frican states growing was mean, but all of a sudden African states salvaging fallen down i.e. 18 % . During 2009-2010. It is clip taking procedure for African states over come from planetary crisis. It is really difficult for African states during planetary crisis and they have to plan suited schemes and concentrate on cardinal sectors where they are lack behind. FDI scheme is suited scheme for African economic systems because there was reached to worsen phase. Due to planetary crisis African states lack in resources like about substructure installations, Human capital and non-suitable for concern environment. An African states faces many hurdlings to develop their economic system and they have merely one major ground behind i.e. Fundss. Any state want to develop that should hold ample of financess to develop their economic system. African state besides confronting same job.i.e FUNDS. Before crisis African economic system was dining in the universe. African faces international degre e every bit good as domestic degree and it shows immense impacts growing of their economic system. An African states faces unemployment jobs and they are unable to supply ample of occupation chances for African states specially youth. The stock markets and their major resources of their exports reached to worsen phases and these are major impacts for African economic systems.The Real GDP and their growing ( % ) of African states and the several sub-regions in 2009.The African states were slow down their GDP and it is adversely affected by African economic system due to planetary crisis. Figure 3 Beginning: hypertext transfer protocol: //www.afdb.org ( 27/04/2010 ) The growing of African states was before the crisis is bettering and they are seeking to run into the demands of Global economic system. But planetary crisis make the African economic system slowed down and its automatically reflects on GDP of a African states. From fig3 provinces about GDP of African provinces and how it reaches diminutions phases between 2008 to 2009. The existent gross domestic merchandise ( GDP ) and their growing was calculated in per centums during 2009. About Eastern African existent GDP of their 4.3 % during 2009 and their growing reached a diminution phase 2 % between the old ages of 2008 and in 2009. About Central Africa Real GDP of their 2.1 % during 2009 and their growing reached a diminution phase between the old ages of 2008 and in 2009. Decline phase is somewhat more relatively of existent GDP of a cardinal Africa. About Western African existent GDP of 3.5 % during 2009 and their growing reached a diminution phase 2 % between the old ages of 2008 and in 2009. About South African was severely affected by the planetary crisis and their existent GDP was demoing in negative i.e. ( -1.3 % ) . South African plays a critical function for economic development of African states. The major portion come from south African because they are holding ample resources and it is cardinal location and it major suited all concern environment for domestic every bit good as international degree. South African is major affected by planetary crisis and growing came to worsen 6.5 % . Many African of the states are wholly rely on exports and they want to develop African economic system and at the same clip concentrating on growing of GDP of a African states. African states keep the mark to crush planetary crisis and do the African economic system as a sustainable economic system by the terminal of 2010. About oil and their trade good exports of African states Harmonizing to Urbanomics ( 2009 ) was cited in web site about exports of African states. Figure4 Beginning: hypertext transfer protocol: //4.bp.blogspot.com/_GMkD4mFrFxw/ScYoFFQPWfI/AAAAAAAAA0k/VMU5QZYF6kY/s320/oil+and+commodities.gif ( Accessed on 28/04/2010 ) African states are majorly concentrating on exporting trade good merchandises and they are bring forthing ample of sum

Sunday, September 29, 2019

Research Proposal of Dove

Brand is perceived to be in important intangible asset for company which gives company a cutting edge in product market through positioning in consumer mind. To leverage on success of brand, companies go for brand extension which is offering different new product in the same brand name. Such brand strategy is intended to be pursued to save cost of launching new brand, to minimize risk of brand failure and to leverage on success of existing brand.Organization who are in personal care product business often go for such brand extension treating brand as their assists where they try to leverage on their brand equity by launching new products under already established brand names (Vanitha et al, 2001). There are many factors that define the effectiveness and success of brand extension in personal care products. Perceived Quality of Parent Brand, the relative importance of fit of brand with consumer characteristics and mission of brand are important variable which determine brand success ( Park, et al, 1991).Beyond those factors, in case of personal care brand extension, media planning, brand development and brand management and public relation to communicate the brand are considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful one considering the variable mentioned above.The report is prepared based on customers’ responses collected through survey and observations of branding expert to assess such effectiveness. The turnover from products launched under brand extension strategy will be dependent variable that will be evaluated against Brand Campaign, Media Planning, Brand Development and Brand Management, and Public Relation Strategy of brand. The study will be based on Dove brand of Unilever which will outline how company changes branding strategy with evolution of Dove brand. 1. 1 Background of the OrganizationUnilever’s journey as business organization started at 1872 as margarine business. In 1890, the company was named as Lever Brothers Limited. In 1930 Margarine Unie (Netherland) and Lever Brothers Limited (UK) merged and renamed as Unilever Limited. Serving 2 billion customers worldwide, the company is achieving annual turnover of â‚ ¬51 billion in 2012 (Unilever, 2013). The company sells its products across 190 countries where emerging market now counts for 55% of the business. The company have portfolio of 14 cash cow brand that are generating â‚ ¬ 1 billion sales worldwide.The company employs around 173,000 people around the globe (Unilever PLC. 2013a). The portfolio of categories shows that around 35% of revenue comes from Suvoury, Dressing and spread, followed by Personal Care which is about 28%, Home Care which is 18% and food and beve rage segment covers 19%. Unilever has a portfolio of 400 brands among which some are world largest in terms of generating ideas. With an asset base of â‚ ¬46. 16 billion, the company has operating profit of about â‚ ¬7 billion (Unilever PLC. 2013b).Dove is a billion brand of Unilever which is generating annual revenue of â‚ ¬2.5 billion a year in 80 countries. Dove Brand was launched in 1957 as alternative to soap to care of dry skin. Since 1980 many product is launched under Dove brand ranging from body-wash, deodorants, body lotions, facial cleansers, to shampoos and conditioners through brand extension (Unilever PLC, 2013). Unilever terms Dove as a brand with a purpose. 1. 2 Rational of the Study Brand is perceived to be very important factor to position product in consumers’ mind. A brand image has become a salient resource and critical success factors of competition which gives firm competitive advantage in product market.To leverage on such competitive edge fir ms at times takes strategy of brand extension to leverage the success of existing brand to optimize and rationalized investment in brand. But such brand extension produced mixed result in terms of effectiveness or return on brand extension due to brand fit with product launched, functionality of brand and consumer attitude to accept new product (Kim and Deborah, 2008).To change consumer perception on the ground of functional benefit of brand, organization has to  reshuffle its branding communication to reposition brand in consumer mind which communicate a broader view of brand rather than functional benefits. The effectiveness of such brand extension depends on how firm develop brand, build brand and plan media to communicate the brand and maintain public relation to engage stakeholders (Bottomley and Stephen, 2001). Innovation of Branding campaign is another important parameter in this regard. The study will evaluate the brand extension strategy of Dove through examining through different factors mentioned just above to justify brand extension strategy in Personal care product category.1. 3 Business Research Questions The following research question will be designed to conduct the study. what is the brand extension strategy of FMCG company in personal care products What are the factors that affect brand extension strategy of an established brand in case of personal care products How brand campaign, media planning, customer attitude, brand development and management, public relation reshuffle brand extension strategy in case of Dove brand of Unilever What is the statistical observations of effect of components of brand extension in positioning product in consumer brand 1.4 Research objective Every research is conducted with fulfillment of some objectives in mind. Those objectives persuade the researcher to pursue research in this field of study to enrich the researcher intellectual observation. The following are the research objective of the study which moti vates the researcher to pursue this research. To review brand extension strategy in personal care productTo trace out the reasons that plays key role in developing brand extensions strategy in personal care products To explore the critically success factors that determines the effectiveness of brand extension strategy in personal care products To extract out how brand campaign, media planning, customer attitude, brand development and management, public relation played role in affecting success of brand extension of Dove brand of Unilever To evaluate the outcome of the study through statistical test to validate the findings of the study on rand extension strategy of Dove To suggest appropriate and specific recommendations and to provide conclusion along with mentioning the scope of future scope of study. 2. 0 Literature ReviewLiterature review is very important part of any credible research and it provides the research an opportunity to review similar and related previous research to take knowledgeable insight to design his or her study. The second chapter of the research will cover the literature review related to title of the research. The following sections will be covered by this chapter. 2. 1 Brand Brand can be defined as name, tern, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers (AMA, 2011). 2. 2 Brand Extension and Types of Brand ExtensionBrand extension is strategy of launching and selling new product under an established brand name of other existing products to persuade customer’s perception with success of existing products (Monga and Deborah, 2007). Extension can be described as strategy to sell new products without establishing a new brand of the company (Chen and Liu, 2004). There are two types of brand extension mostly used in branding strategy. The following graph is elucidating such types of brand extension . Figure: Types of Brand Extension Source: (Kim and Lavack, 2001) 2. 3 The Reasons of Brand Extension There are logics why organization goes with brand extension instead of launching new brand for every new product.The most influential arguments are reducing risk and cost of launching new products, increasing sales and profit of the company and being able to ask a premium price (Alokparna and Zeynep, 2012). The other reason includes increase brand awareness and perceived brand value of the company (Smith and Park, 1992). 2. 4 Brand Extension in Personal Care products Brand extension in personal care product is more prevalent than other types of product due to homogeneity in product nature and communication of common perception to the consumers. From Unilever to P&G everyone does follow brand extension strategy more or less in their personal product portfolio (Xie, 2008). 2. 5 Factors that Determines the success of Brand Extension strategy Various factors brand extension strategy of personal care products.The given case outlined the following factors that were considered influential in affecting brand extension strategy to Dove from soap to other personal care products 2. 5. 1 Branding Campaign Branding campaign is very important parameter to change customer perception from a narrower point of view to broader point of view. Earlier Dove is considered a cleansing cream or moisturizing cream (Tom et al, 2012). Whenever Unilever intended to communicate Dove as Masterbrand, it reshuffles its campaigning strategy to communicate Dove brand campaign as â€Å"Campaign for Real Beauty† (Deighton, 2008). The case produced the following discussion. 2. 5. 2 Branding to Change Customer AttitudeSuccessful brand extension strategy change customer attitude to the favor of new product launched under established product category. In Dove case, the branding campaign redefines the notion of beauty to the women of the world by saying that every woman possesses real beauty, w hich is merely not defined by size, skin or age. The brand defines beauty as function of self-esteem, feeling superiority about oneself. Such bold step to change women attitude toward beauty invites discussion and debate, which ultimately gave the familiarity of new product under Dove brand (Deighton, 2008a). The following comments are from Marketing Director of Dove. 2. 5.3 Media Planning Media planning is very important to communicate brand extension to new launched products. The effectiveness of media planning largely defines how effectively and efficiently message can be communicated to the target customers (Jack and Roger, 2002). Uniqueness and cost consideration are most influential ingredients in media planning where company favors to choose unusual media to attract easily customers’ attention and least cost media to save marketing cost of the organization (Clarke, 1997). Dove posted a filming featuring dove in YouTube for which Unilever did not spend a penny literally . 2. 5. 4 Brand Development and Brand ManagementBrand development is successful predictor of brand future. If an innovative and compelling brand is developed, it is mostly assured that brand will emerge as successful. Whenever a brand is successfully positioned in one product category, it is very easy to extend it to new product (Kumar, 2005). Successful brand development requires innovative brand development team, alignment of branding communication with characteristic of products so that they best fits each other (Monga and Deborah, 2007). In case of Dove Brand, extension brand development was separated from brand management in specific market. 2. 5. 5 Public Relation and Brand ExtensionPublic relation or PR is emerging as very effective tool in communicating messages of new brand or brand extension to customers. The recent observation is that impact of advertisement is falling and that of PR is rising. PR is more effective when it comes to matter of communicating credibility of b rand, saving of cost and clutter (Volckner and Henrik, 2006). Moreover, Brand friendliness with PR can formulate a compelling communication strategy of brand extension with low cost (Tom et al, 2012a). Public relation of Dove was compelling covering both positive and criticism comments from leading press and marketing commentators which gave the firm great publicity (Deighton, 2008). New York Times mentioned about PR success of Dove as below 3. 0 Research MethodologyResearch methodology will be third chapter of the research, which is mainly a roadmap of the research to the outcome, which will be employed with different type of methodology to extract out the insight from the incumbent research (Hunter and Leahey, 2008). The research methodology section will employ the following techniques. 3. 1 Design of Research The most important element in research methodology is research design which will be cornerstone for further research steps to extract out relevant information from collected data. The research design consist of planning of research, dissecting and collecting raw data and observations from the key stakeholders to build a harmonious research that will fulfill social objectives (Brymanand and Bell, 2003).The research design is launched with research philosophy. 3. 2 Philosophy of Research The research philosophy is very important ingredient of research design where philosophy concentrates on reasoning of rationality and scientific approaches, law of generalization to develop and establish knowledge. This research is based on positivism philosophy where transparency of research will be ensured through usage of true sense to make reproduction of information (Hussey and Hussey, 2007). This philosophy of research mainly employs scientific tools and techniques to reason knowledge of imagination extracted from observed behavior (Saunders et al, 2009).The research philosophy that stands against this research philosophy is anti-positivism philosophy which prefers people judgment on research issues. Positivism philosophy uses statistical tools which is not used by anti-positivism philosophy (Remeniyi et al, 2008). 3. 2. 1 Justification of Positivism Philosophy The justification for selecting positivism philosophy is that in this philosophy research is carried out on through objective manner to explore the cause effect relationship between exogenous and indigenous variables (Irving, 2006). 3. 3 Research Approach There are mainly two broad type of research is used by the researcher for conducting research.These approaches are induction and deduction approach. This research will be based on deduction approach, which is a top down research approach concentrating to relate research outcome with reasoning rather than a subjective general statement. This approach is very much relevant to bring a concrete conclusion. Deductive approach depends on earlier conceptual and theoretical structure, which is supported by quantitative data (Steinar, 2007). 3 . 3. 1 Justification of Deduction Approach The strongest argument of using deduction approach is that this approach is based on scientific principles, which leads to highly structured and organized ground for the development of research hypothesis.This approach is also relevant for collection of research data to elucidate the relation and dependency among the variables to prove the hypothesis (Kumar, 2008). 3. 4 Methods of Research Quantitative and qualitative two research methods will be used in this research through application of different qualitative and quantitative research technique. 3. 4. 1 Quantitative Methods This method will be used for collecting primary data collection. Different statistical parameters will be used under this method. The graphical presentation will be employed as instrument of quantitative method along with charts to display information more visibly (Churchill and Iacobucci, 2005). 3. 4. 2 Qualitative ResearchIn case of subjective measurement qualitativ e technique will be employed. Brand extension and product categories have many dimensions that are qualitative in nature which need subjective evaluation. This method will be used mostly in case of data which are nonnumeric in nature and more concerned with behavioral aspect of the respondents. This research has applied a mixed approach of research by incorporating qualitative and quantitative variable. Quantitative one has been applied to find the Effectiveness of Brand extension in case of Personal care products. On the other hand, to measure impact of public relation, media planning and brand management qualitative approach will be used. 3. 5 Data SourcesData will be collected from mainly two types of sources, primary sources and secondary sources. For primary data, population will be female customers of Unilever in London. Beyond customers, brand manager of Dove at Unilever UK will be asked for an interview, which is also another source of primary data. Total 100 customers will be surveyed and three managers will be interviewed. The primary data will be concerned with collection of data through a questionnaire that will ask about demographic profile of customers and research topic related questions where respondent will be asked on predetermined questions (Agresti and Finlay, 2009). The questionnaire will provide some statements and give respondent to put score based on their opinion.The secondary source of data will be relevant articles, books, website and annual report of Unilever. Appropriate referencing will be provided to authenticate the sources of secondary data. 3. 6 Sampling, Design and Size 3. 5. 2. 1 Target Population The target population of the research is all the potential respondents relevant to research study within some specific parameters (Churchill and Iacobucci, 2005). For the purpose of this study, the population included female users of Dove brand of Unilever UK in London. The demography of the respondent is developed in such a way th at customers from different age, ethnicity and income level is selected. 3. 5. 2.2 Sampling Sampling is a technique to filter respondent from population to conduct the study as deal with whole population is literally impossible. the influential sampling method is probability sampling where equal chance of each candidate from population might be selected. There are other sampling technique that could be employed in this research study which are random sampling, systematic sampling, stratified random sampling etc (Foss, 2007). Having considered time and resource constraint, convenience sampling technique is best suited with this study 3. 5. 2. 3 Design of Sample Design of sample refers to the process of selection of sample units.A self-administered survey will be conducted among the targeted sample and the in person with female users of Dove brand in London. 3. 5. 2. 4 Sample size A sample size of 100 is expected to be collected for this study. Beyond them 3 managers will be asked for interview. Enough time will be given to each participant to reduce the error. The questionnaire is designed in simple English to reduce risk of ambiguity. Respondents Number Female users of Dove brand 100 Executives managing Dove Brand 3 Total 103 3. 6 Data Analysis Tools and Techniques Graph, table and different diagram will be used to display data that will be collected through questionnaire. These will be done in primary data analysis. The core part of the questionnaire will be based on 5-point Likeart Scale.The questionnaire provided to female users of Dove will consist of close-ended questions and interview questionnaire provided to the managers of Unilever will be open-ended questions. To assess the responses C-alpha test will be employed. The following techniques will also be used in this study. 3. 6. 1 Usage of Statistical Tools for Analysis To examine, filter and transform the collected data with research objective statistical tools will be used for reaching conclusion and approving decision making (Panneerselvam, 2004). Data will be analyzed through application of most up to date statistical tools used in business research. Two distinct questionnaires were used in this research to analyze effectiveness of brand extension strategy of Dove brand. The following statistical tools have been used in this research.Graphical Technique: the graph will be produced in spreadsheet software of Microsoft Office Excel. In addition to generation of graphs, excel will be used in most quantitative analysis of the study. Pearson Correlation Matrix: Correlation matrix is in fact a technique to develop relation between dependent and independent variables. It mainly observed how variables are dependent of each other. Scaling Technique: Scaling technique will be used in this study in case of subjective evaluation of respondents. In this procedure, weight is assigned according to rank (Cooper and Schindler, 2008). Result will be presented as percentage through rank percent age analysis.Regression Analysis: Regression analysis is used in research arena mainly to calculate the dependency of dependent variable with independent variables. It incorporates different statistical test such as P value, t-test to assess the influence of the relation in terms of statistical consideration. The regression equation of this study will be as below Where, Y= Dependent variable (Dove Brand Turnover) ? = Constant ?1= Coefficients of brand campaign X1= Brand campaign ?2= Coefficients of customer perception toward brand X2= Customer perception toward brand ?3= Coefficients of Brand Development and Management X3= Brand Development and Management?4= Coefficient of Media Planning X4= Media Planning ?5= Coefficient of Public Relation X5= Public Relation e= Error term 3. 7 Ethical Consideration To complete research with appropriate research guidelines research ethics is very important. Considering ethical aspect of research enough time is given to the respondent of the study s o that they can depict their true view on research questions. Primary and secondary data will be used in this study. Consent from the respondents will be taken and appropriate permission will also be ensured for usage of their given data. Confidentiality of the responses will be maintained strictly to ensure privacy of their data.The disclosure of respondent identity will be based on their permission where if they are not willing to disclose identity, their identity will not be exhibited. Beyond that fact, usage of any secondary data from any source will be acknowledged with appropriate reference. Hence, the ethical aspect of research will be followed very strictly in this research. 3. 8 Possible Research Outcome The research is pursued to find out whether brand extension strategy of personal care product is effective through analyzing the case of Dove brand of Unilever. The incumbent researcher is very must interested to explore the association of brand extension through different factors in making success of newly launched products.The research will produce how brand campaign,  customer perception towards brand, brand development and management, and brand, media planning and public relation associates in making brand extension effective in case of Dove brand of Unilever. 3. 9 Limitation The main limitation of the research is the period allocated for conducting the study. Another important limitation is the inability to remove the biasness of the responses due to subjective nature of the data. Another limitation is the dimension factors related in brand extension in addition to mentioned factors, which might produce incomplete conclusion. 4. 0 Time Scale of Research The dissertation will be produced by maintaining the following time scale Task to be Executed Week 1 Week 2-4 Week 5-8 Week 9-11 Week 12 Questionnaire Development and Outline of the Thesis Survey Conduct Data mining and FilteringIntroduction Literature Review Research Methodology Data Analysis S ubmitting First Draft Submitting Second Draft Proof Reading and Error Checking Final Submission 5. 0 Conclusion It is observed that brand extension strategy in personal care products is more prevalent and effective than any other products. This research study is intended to explore the effectiveness of brand extension strategy of Dove brand of Unilever. The researcher believes that the study will produce valuable insight in such evaluation that will be useful for both the executives and academicians. It will also create opportunity for further research in this field of the study.

Saturday, September 28, 2019

Adaptations for High Altitude Birds

Adaptations for High Altitude Birds Birds have developed the ability to maintain flight at various altitudes. The focus of this essay was placed specifically on flight at high altitudes. The characteristics of birds which maintain flight at high altitudes were found to be enhanced gaseous exchange efficiency, higher O2 affinity haemoglobin, and increase O2 diffusion to muscle fibers as a result of an increase in capillary-fiber ratio in a high-altitude hypoxic environment. It has also been seen that birds found at high altitudes have larger wingspans thereby reducing the energetic costs of flight in low-density air. Key words: Altitude, hemoglobin, hypoxic, wingspan Introduction Though not all birds are capable of flight, most birds are commonly recognized by flight. Birds are found all over the surface of the Earth (Bicudo et al, 2010) in a variety of environments which they are adapted to. Here we will explore the physiology of high altitude bird flight. The main focus will be placed on migrating birds due to the l arge amount of research performed on the species and migrating birds are found at a huge range of altitudes. As stated by Bicudo et al (2010), â€Å"High altitude experienced by birds that reside or breed in high mountains or by migrating birds that must cross such ranges† are considered to be high elevation specialist’s. Factors associated with high altitude causes this environment to be especially challenging for avian flight, these factors includes â€Å"high ambient wind speeds, low air temperatures, low oxygen availability and low air density† (Altshuler and Dudley, 2006). These factors may be detrimental in a birds’ flight performance specifically on bird biomechanics (lift and drag) of avian flight (Altshuler and Dudley, 2006). A consequence of the factors may result in energetics cost being higher in the severely hypoxic and cold environment (Butler and Bishop, 2000). The objective of this essay is to discuss the many features of birds which appea r to be important for high altitude flight (Scott, 2011). Environmental factors at high altitude As stated by Altshuler and Dudley (2006), a gradient in altitude indicates a change in numerous environmental parameters. As altitudes increase, temperature and humidity decrease, however, day length or solar angle of incidence remains the same (Altshuler and Dudley, 2006). An altitude increase, there is a systematic decrease O2 partial pressure (Bicudo et al., 2010). This is one of the most importance changes taking place with regards to respiratory and metabolism due to the reduced availability of oxygen. As partial pressure reduces, there is an inversely increase in the gaseous diffusion coefficient. Furthermore, wind speed increases with altitude, studies propose that birds can minimize their energy costs of flights through the use of wind assistance (Bicudo et al., 2010). As altitude increases, there is also a noticeable decrease with in water content. This decrease in water content in cool air at high elevations may result in desiccation (Bicudo et al., 2010). Thus high oxygen demands for flight are at odds with a decreased O2 availability, air density and lift (Altshuler and Dudley, 2006). Physiology of flight at high altitude Muscles Flight requires a high endurance capacity, for this reason, it relies on oxidative metabolism for energy (Bicudo et al. 2010). The pectoralis muscles of a bird is considered the â€Å"flight motor† of a bird and constitute up to 35% of the total body mass (Bicudo et al. 2010). Long distance migrants â€Å"flight motor† muscles possess rapidly oxidative glycolytic muscle fibers and short distance migrants â€Å"flight motor† muscles possess muscle fibers with a much lower oxidative capacity as well as fast-acting glycolytic fibers (Bicudo et al. 2010). It should be noted that muscle capillary-per-fiber number is higher in highly aerobic pectoral muscles and less aerobic leg muscles for high altitude birds (B icudo et al. 2010).

Friday, September 27, 2019

Analysis Paper Research Example | Topics and Well Written Essays - 500 words

Analysis - Research Paper Example For a Christian to be a total Christian he is guided by certain commandments. There are ten in number, which are well defined and help in promoting a peaceful co existence between man and man and also man and God himself. Among these commandments include not having any other god apart from the creator; Christians are advised to honor the Sabbath day make sure that they keep it holy. Adultery is a vice that is highly disregarded among Christian in addition to that they re not to kill that which has been created by God. Respect is encouraged and this begins with respecting your parents and all people around you (Miner 93). Christian commandments are applicable to people of all religions. There is always need for peaceful co existence between different individuals all over the world. Respect is a value upheld by all religions race and gender. These respect runs from the respect for oneself to the respect of your neighbors. By respecting your neighbor, it will help in avoiding unnecessary conflicts between different individuals. Adultery also focuses on respect in the sense that an individual who respects himself will also respect his or her neighbor’s marriage. Murder is a case that that is not taken lightly by any nation on religion. This is the reason to formulation of laws that help in checking and controlling human behavior. Man is not to act as he pleases at the expense of other people’s lives where he is mandated to killing his fellow men (Miner 63). Hinduism is another religion that has great appeal to me. Hinduism as a religion focuses on the total well being of individuals. For instance is concerned with the mental, physical and spiritual growth of an individual. The most captivating element is the belief they have about food there charitable culture and the respect the religion has towards life. Hinduism highly regards life saying that all creatures have a right to life and therefore are to be given a chance to live (Nix 74). Spirit of sharing

Thursday, September 26, 2019

Voter ID-The social, economic,legal and political aspects of Voter ID Research Paper

Voter ID-The social, economic,legal and political aspects of Voter ID laws - Research Paper Example An examination of the Governor Tom Corbett’s speech concerning the enactment of these laws reveals that the governor proposed for the enactment of the laws stating that he signed the bill because he believed that the bill was a scared principle protecting the rights of the citizens. The governor described this as a principle that encouraged the one person one vote issue. It is evident that the governor did believe that the enactment of the laws did put in place simple standards that would protect the integrity of the elections. However, it is evident that some sources argued that the main reason as to why the Corbett might have signed the bill is because he was under the republican led legislature. This was the same case in eight other states, which include; Kansas, Alabama, Tennessee, Carolina, Wisconsin and Texas. Some of the politicians did believe that the enactment of the laws would have prevented fraud related to voter impersonation. However, these were followed with rea ctions from other politicians who believed that voter impersonation fraud was rare in most states (Barnes 29). Other political consequences that accompanied the enactment of voter identification laws included; the reactions from supporters in states such as South Carolina who suggested that; the enactment of the new voter identification laws resulted to the casting of votes even in the names of dead people. However, it is evident that when the states election commission carried out their investigation, no evidence of fraud or clerical errors was obtained. It is believed that such demonstration might have been driven by political factors because even investigations from the courts revealed that nobody had been convicted of voter fraud. The other political consequence that followed the enactment of voter identification laws included reactions from those in the opposition, who believed that the

British Airways Essay Example | Topics and Well Written Essays - 750 words

British Airways - Essay Example This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and Travel, was established in 1919, with the initial scheduled flight taking off on August the 25th from le Bourget to Honslow, its home. Two other airlines, Handley page and Instone, were established using modified bombers. The three companies underwent a period of great difficulty, especially competition from French airlines, which were cheaper. To solve these problems, they merged to be joined later by British Marine Air Navigation, forming Imperial Airways. Imperial Airways began local and overseas flights immediately, flying as far as Egypt and India with a crew of 250 and a fleet of 18 crafts (Gaskell, 2010). This paper is an essay on British Airways. Later, Imperial Airways was a Brisbane, Austral ia route, whose duration would take grueling 12 days. The new airline added new planes such as the short S.23 C-class model, which signified that the airline was growing, as was a new carrier British Airways limited (Gaskell, 2010). After the start of the 1st World War, these two merged to form British Overseas Airways Corporation, which re-started its transatlantic flights after the war ended. In addition, they created the BEA, a new airline to handle the European flights. At this point, the carriers needed to order new and more efficient aircraft. BOAC consequently ordered the Boeing Strato-cruiser, the Lockheed Constellation, and a Rolls-Royce engine equipped version of the DC-4. It did not take long before they ordered a jet plane, the De Havilland Comet, which dramatically reduced the length of trans-Atlantic flights (Marriott, 2010). The early 60’s saw BOAC order the Rolls-Royce Conway engine driven 707-436 to tide over until the VC-10s were ready. By 1970, with the fir st 747 and rapid growth, BOAC and BAL were ready to merge and work as one, establishing British Airways in 1976. BA’s most crucial year was 1976; it had a partnership with Concorde, coupled with big fleets of Lockheed TriStar and Boeing 747. The early 1980s saw the company face its second major threat, economic trouble, although measures were taken to privatize the company, which duly happened in 1987. Increasing competition from US based carriers also forced BAs hand in the merger with British Caledonian, which saw the A320 among other planes enter the fleet (Marriott, 2010). This merger further enabled BA to begin operations at Gatwick Airport. However, its base remained at Heathrow, where BA operates approximately forty percent of the total flights. In addition, the airline has created service stations in Birmingham, Glasgow and Manchester. British Airways has built its brand around fast travel, which has seen it at the forefront of jet travel. The first jets for short hau l flights were ordered in 1980, with forty four 737-200 planes delivered. New 737s were ordered in the late 80s, most of them being the 400-plane model with increased passenger capacity. Although not a choice of BA, the Airbus A320, entered the British Airways service after it merged with British Caledonian (Marriott, 2010). However, the planes proved quite efficient in their flights and duties. Medium haul flights were performed by the larger Boeing 757 fleet, as well as the 767, which were equipped with engines from Rolls-Royce. A number of Boeing 767-300ER in turn, performs long haul flights, which do not require huge passenger capacity. Most of these carry two hundred and fifty two passengers, with additional Boeing 777-200 and 747-400 complementing this segment. Recently, the company replaced all Boeing

Wednesday, September 25, 2019

How to quit smoking Research Paper Example | Topics and Well Written Essays - 1000 words

How to quit smoking - Research Paper Example It also lays a great impact on people who do not smoke but are exposed to second hand smoke and they also become susceptible to the development of disease. Smoking affects the major systems of the human body which include the cardiovascular system as well as the respiratory system and is associated with major pathological conditions affecting the heart and can also result in cancer of the lung. Smoking also increases the economic burden of the country owing to the large amounts of money that need to be spent on the medical expenditures of the smokers. A survey in year 2004 revealed the fact that $96 billion had to be spent on the health care costs of the smokers owing to the pathologies resulting directly due to smoking. Hence the severity of the issue makes it important that strategies should be formulated to assist individuals in overcoming these problems of smoking and to quit smoking as this can be beneficial for the individuals as well as for the state (Centers for Disease Contr ol and Prevention 2010). Strategies employed by the state can serve to be very useful in reducing the number of smokers. This was proved by the statistics for the state of California where the percentage of smokers reduced from 22.7 percent to 13.3 percent from the year 1988 to 2006. The policies used by the state included the elevation in the cost of the cigarettes accompanied by other important techniques which included reduction in advertisements and promotions of cigarettes. This led not only in reduction of the number of smokers but it was also associated with decrease in the number of pathological conditions in the state associated with smoking (Centers for Disease Control and Prevention 2010). The goal of quitting smoking is not very easy and it requires extreme will power and determination. Many people do not choose to quit smoking owing to the fact that when they stop smoking, it leads to increase in their weight. This is because leaving smoking is linked to increased cravi ng for sweet foods and this leads to increased consumption of calories. To tackle this issue different methods have been prescribed to overcome the problem of smoking as well as the gain of weight that may follow. It is advised that the smokers should start eating a healthy and balances diet. This should be accompanied by regular exercises and work outs. This is because exercise and healthy eating habits are associated with burning of calories and at the same time it leads to reducing the stress that a person may experience due to leaving smoking. This is also very helpful because it can lead to the improvement of cardiovascular system boost the physical health of the individual (Marcus et al 2004). The initiative should be taken by the government for promoting individuals from quitting smoking. This includes awareness programs along with the constellation of other techniques which include the utilization of media to promote the benefits of quitting smoking. The awareness programs s hould be started from schools so that the youths are trained against adapting to these habits. The prices of cigarettes should be raised along with the taxes to make the people think regarding their choice of smoking. The methods that are available for helping individuals who smoke should also be explained to these people. These strategies will assist people in setting their goals to work towards quitting smoking (Ranney et

Tuesday, September 24, 2019

Personal Statement for International commercial and business law

For International commercial and business law - Personal Statement Example By studying business law I have come to understand that the legitimate system of a nation is closely linked to its social, political and cultural customs and to its complete financial condition. In exact, the skills in business Law that I studied at the university is a field that is aimed at regulating the global monetary associations; it comprises international community law, global private law and the public laws of diverse nations. It is my belief that the greatest technique of applying these skills of this this topic well is by getting me into the other nations globally with the aim of experiencing and being acquainted with the precise legitimate systems. When pursuing my undergraduate program at the University, the institution allowed me to learn all the elementary courses of business law in a systematic manner; I was thus able to become exposed to fundamental groups of specific laws. However, among these classes, my most favorite was business law. This enabled me to receive a series of awards and as well as scholarships, this was a significance of how I exceled in my academic works. In 2009, due to the excellent school performance, I managed to qualify on a trip that was very educative and that where i attained the vast experience that I have today, I was selected as one of the five students to go to Korea to present my university in a course program. On this trip we spend a full month whereby I managed to work together and bond with law students internationally, the most fundamental courses that I studied at the program in Korea entailed, Global Financial Law, Overview of American law, and WTO and China. These lectures were mostly given my professors who were form the United States. I did not only manage to attain high marks for these courses. On the other hand, I managed to adapt myself to the different styles of education that

Monday, September 23, 2019

Letter Essay Example | Topics and Well Written Essays - 250 words - 16

Letter - Essay Example At  Elements we offer specialized attention and services that cater for all your specific needs of your Special Event. It is our endeavor and aim to provide professionalism standards that will not only ensure success, but also create an astonishing experience for you and your audience. You can be assured that our expertise will make your day adorable. Kindly give us the opportunity to prove to you that we can make your wedding or event truly exceptional and special. You want it to be the most fabulous event of your life, very elegant,  and superbly organized in first-class style, we will surpass your expectation, we can deliver. Creating personalized affairs is what we do best. We have specialized and dedicated ourselves to the business of turning your vision into reality for years. We never forget the most important element in design, someone we value most, you. The Elements Conference & Event Center is One STOP shop for all your full service and any Event. Banquet Hall, Offsite Catering, Event Rentals, Limousines, Decorations, and Event Planning among many quality services we deliver. We serve all TRI STATE, including Dayton and all surrounding areas. We work with all budgets. We offer the ultimate planning in creative and formal events. Our staff has an unparalleled commitment in bringing innovative concepts that work and impress. We are second to none, we Provide  "THE VERY

Sunday, September 22, 2019

Surrealism Art Essay Example for Free

Surrealism Art Essay Surrealism is an international art movement, which draws from the depths of the subconscious mind and explores the human psyche. Frenchman Andre Breton, who described Surrealism as ‘pure automatism by which it is intended to express the true function of thought’, championed surrealism in the late 1920s’. In this period of time, the world was inflicted with the two major wars, that filled humanity with horror and unimaginable terror. Some artists of this period were chosen illustrate these horrors by representing a psychedelic of images from the human mind or to seek an altered reality, which created the intellectual playground to these artists, as it aroused the philosophical argument of what is real and un-real. Surrealism is characterised by fantastic imagery and incongruous juxtaposition of subject matter, using a fascination with the subconscious mind. It is a type of Fantasy art that defines a psychological element, attempting to create artworks that explore the artists’ perception of their dreams, fears and imaginings. In turn, Surrealist artists attempt to represent their visions, by Looking through and creating an altered reality. This period of art dominated the art world during the period just before the Second World War, but still is current in the Postmodern world, continuing to flourish in its subjective approach to representing the imagination. â€Å"Surrealism! What is surrealism? In my opinion. It is above all a reawakening of the poetic idea in art, the reintroduction of a subject but in a particular sense, that of strange and illogical. † (Paul Delvaux) This quote is relevant when referring to the artist James Gleeson, as he explores the depths of the human subconscious mind, while creating his own imaginative world. He achieves this through the juxtaposition of seascapes with living organisms, self-portraits from the human fertile mind and the horror of social concerns through distorted imagery. Gleeson works mainly within a subjective context, where highly emotive paintings are drawn from the inner self . Gleeson paints to understand the difficulties faced with the stress and questions unknown in the modern world. James Gleeson is known as one of Australia’s major painter and important poetic art critic. In his long-lasting career that blossomed from the late 1930’s to the 1960’s, Gleeson wrote the first text in Australia that defined the meaning of Surrealism, and was known as Australia’s leading Surrealist artist.. While working within a subjective context, influenced by Salvador Dali, Gleeson’s overriding concept behind his work is that ‘humanity is driven by the subconscious mind’. Gleeson preferred to work in artificial light and avoided working in sunlight so that he was to paint his dreams and surreal landscapes in a more imaginative way. While the application of painting oil on canvas with luxurious textures of paint with a mixture of translucent glazes and rich encrustations, attracts his viewers, Gleeson’s works inspires the imagination of the viewer. In relevance to the quote ‘the reintroduction of a subject in a particular sense’ Gleeson’s works encourage his viewers to look through and beyond Surrealist’s artists concept of what is reality, and not only, the imagination of the subconscious mind. Gleeson presents his viewers with a number of observations so vivid in concentration, in order to tap into our own secret fears; the fear of the unknown. â€Å"We inhabit the corrosive littoral of habit† is presented with geological features of by a secluded beach. In which a man’s facial features and woman’s naked torso dissolve, revealing hollowness inside the figures. It was painted in 1940, just after joined Sydney’s Contemporary Art Society, where Gleeson became fascinated with the writings of famous psychologists, for which became major intellectual influences for his works. â€Å"We inhabit the corrosive littoral of habit† is in a traditional subjective context, with a historical form, as Gleeson’s metaphor for the dissolving figures in this piece, represents the corrosion of the world and the human mind between the world wars. Gleeson, like in almost all of his pieces, uses the method of abstraction to increase the sense of his altered reality and reawaken his audience to his subject matter. He has achieved this through his geometric composition of shapes, for which the placing of the objects is deliberate, yet absurd. The large scaled landscape and close up confrontation of figures attract the viewer. He has used a saturated balance of colours as a visual sensation for his viewers, heightening a realistic feel, but destroying it with the corroded figures. This is a direct relationship in the work between Gleeson’s subjective context as well as the terror of his historical outlook. This painting is an example of how Gleeson encourages his viewers to look through the painting and into the depths behind his altered reality of the horrors of war and the human fertile mind. We inhabit the corrosive littoral of Habit 1940 oil on canvas 40. 7 x 51. 3 cm National Gallery of Victoria, Melbourne Anonymous gift, 1941  © Courtesy of the artist In Gleeson’s piece â€Å"The Arrival of Implacable gifts,† he quotes that ‘The sea deposits all these things that were longed for, that turn out to be things that blind us or even destroy us’. Gleeson’s underlining message lies with the reintroduction of a subject in a particular sense of what draws from the subconscious mind for depicting reality. While a seascape rocky shore is represented, it is juxtaposed with human-like organisms presented in this artwork. This painting was painted in 1985, oil on canvas, in the stage where Gleeson had moved to making large scale ‘Psychoscape’ paintings. These workings had been a way of showing liquid, solid and air coming together directly implying the interface between the conscious and subconscious mind. â€Å"The arrival of implacable gifts† represents a range of distorted rocks, monsters and shells in a twisting state of metamorphosis. The imagery of this painting is abstractly beautiful yet horrific, denoting a feeling of uncertainty for the viewers, and promotes a dialogue with the unimaginable. He achieves this through the use of variance in contrasting colours of earthy tones. The deep space of softened green clouds hovering over the horizon juxtaposed with the swarming mass of rocks and monsters, of diluted earthy reds and browns, allowing his audiences eyes to drift throughout the painting into the imagination of the viewer. He has used a rhythmic texture in the piece; helping to heighten and guide the surrealistic feeling of a dreamlike scenario. Instead of engaging his viewers to look at or in the painting, he creates a strange and illogical scenario to reawaken his audience to look through his altered reality. The Arrival of Implacable Gifts 1985 oil on canvas 198 x 245 cm Art Gallery of New South Wales Sydney  © Gleeson/OKeefe Foundation My Body of Work has and will continue to explore the concept of looking through. Studying the altered realities of dreams, fears and imaginative has helped shaped my artist practice. Through James Gleeson’s outstanding talent of juxtaposing symbolic objects with the use of rhythmic texture, contrasting colours and abstracted landscapes, Gleeson has effectively helped influence in shaping my body of work. The use of juxtaposing objects with landscapes through the representing of these images with a range of gentle contrasting colours and translucent layering also has heightened the altered reality feeling in my works. The wide use of abstraction has also been an effective tool when creating more emotive works for my Body of Work. This has been a Direct influence from Gleeson, and he continues to inspire people all around the world with his outstanding reintroduction of a subject with the use of Surrealistic techniques. Gleeson has reawakened my views of Surrealism, to help paint from the subconscious mind and see way beyond what is seen with your eyes, but what lies within the imagination. â€Å"Surrealism is a word that is applied to those forms of creative art which are evolved, not from the conscious mind, but from the deeper sense of the subconscious†. (James Gleeson) The subjective context denotes works that strongly reflect artist’s experiences, imaginings, feelings and psychological experience. For Gleeson, his artworks tends to explore his mood and imagery of the darker aspects of the world. Exploring the subconscious mind, and for that an altered reality in his eyes; Gleeson’s work is considered so significant because he allows his artworks to have an emotional impact on his viewers. In relevance to the quote; â€Å"Surrealism! What is surrealism? In my opinion. It is above all a reawakening of the poetic idea in art, the reintroduction of a subject but in a particular sense, that of strange and illogical. † (Paul Delvaux), James Gleeson works with his poetic side to create a reintroduction to his altered realities for his viewers. References Art Gallery of New South Whales. (2000). James Gleeson- The arrival of unplaceable gifts. Retrieved 08 15, 2013, from New South Whales Art Gallery: http://www. artgallery. nsw. gov. au/collection/works/225/1985 Donald WIlliams, C. S. (1970). Art Now- Contemporary Art. McGraw-Hill Book Company. Israel, L. (2000). Senior Artwise. Jacaranda.  http://www.all-art.org/art_20th_century/gleeson3.html

Friday, September 20, 2019

Why Is Paper Recycling Important Environmental Sciences Essay

Why Is Paper Recycling Important Environmental Sciences Essay The large amount of paper waste being generated in the past years has really being a great concern to the society, the disposal and treatment process involved in paper waste had being on the increase, Richard A. Venditti (1992) said 37% by weight of Municipal Solid waste are being generated are gotten from paper, but as at Due to this large amount of the paper waste being produced by homes, industries and office, recycling of the paper waste technology has help in the reduction of the total amount of waste being put in the landfill and also help in the reduction of high dependence of raw materials for paper production from plants(vegetable fibers) which in turns help in the reduction of the way tress are being cut for paper production thereby preserving our environment and also reduces energy use and CO2 and Methane emission compaired to the normal production procress from plants The recycling of paper waste which majorly gets it raw materials from: Mill broke ( paper scrap from paper production), Pre consumer waste ( paper being discarded before usage by consumers) and post consumer waste(paper being discarded after use), has helped in the reduction of deforestation. Due to the source of raw material for paper being produced by recycling there is high dependence of paper being produced from recycling paper, Paper online said that 90% newspaper are printed on recycle paper,90% corrugated boxes are made from recycle fiber and 54% of fibres which are being used in new paper and board are gotten from recycled paper Europe has being the leading recycling of paper in the world, studies has shown that more than 60 tonnes of paper of paper are being collected per year and still on the increase which has exceed 60%of the paper consumed since 2005 (Paper online) Paper Recycling is mainly the processing of waste paper into new paper product. Waste paper, which are majorly gotten for offices, homes and industries are being taken to the recycle bank by local authorises and then collected and processed into paper related product. Recycling of waste paper has affected the environment in a positive way by the reduction in the dependence of plant for raw materials for paper production which is vegetable fibers gotten from plants. Recycling of waste paper gets its raw materials from three catergories,   Mill broke (paper trimmings and other paper scrap from the manufacture of paper, and is recycled internally in a paper mill),   Pre-consumer waste(is material which left the paper mill, which has been discarded before it was ready for consumer use) and   Post-consumer waste (waste is material discarded after consumer use, such as old magazines, old newspapers, office waste, old telephone directories, and residential mixed paper) Debunking the M yths of Recycled Paper Pre recycling Technology involved in paper recycling The technology involved in paper recycling involves majorly five step after collection of waste from the waste bank. The Seven steps which are, Pick up form home offices and business, Sorting to remove contaminants, Re-pulping which invovles blending of d sorting with water and chemicals, Filtering to remove scraps and impurites, De-Inking by use of soapy chemicals, Draining of the water, Drying by the use of heat and Rolling and Packing of the produced paper. I will be looking at each of this steps individually in my report. Pick up General waste from Homes, officesRecycling actually starts from our homes, offices and business, where we separate the type of waste to be disposed by putting them in specific disposal bags and bins ready for collection. The waste bin (the recyclable bin) which has the paper content inside are being collected by local collection agents and then transported to the recycle bank where it is being sorted out and read for recycling Paper Recycling Recycle Bank Recyclable waste Pick up by local agent Non-Recyclable waste Sorting to remove contaminants Sorting is majorly done by the use of recycling sorting line (RSL) in the recycle bank. The recycling sorting line sorts out the recyclable materials gotten from home into different recyclable materials(like paper, plastic, plastic, cans) and are then sold to different recyclers. The recycling sorting line can be fully or partially automated or can involve manual sorting. In the automated system the RSL separates the recyclables in terms of their density, size, and chemical composition it uses specific properties of separation equipment (like , trommels, density sorters, and magnetic separators) to separate the recyclables into different categories. The combination of both manual sorting and the automated sorting give a very high efficiency sorting system. Trommels : this separation equipment is being made up of different screen hole sizes at the outer part of the equipment. The screen size gets larger as the through the length of the screen allowing the recyclables be separated according to size. Density sorters: this separation equipments used density of the recyclables for d separation process by the use of air knife which produces controlled air stream with a specific velocity so as to blow the lighter recyclables like plastic, cans or paper into a collection chamber depending on the air stream velocity. Magnetic separators : This is majorly the use of eddy current as a means of separating of ferrous metals like   aluminium which are being lifted away from the recyclable mixtures. Conveyer belt: this is mainly used during manual sorting, where the recyclables materials moves through the conveyer belt and it is being manually sorted through hand picking by workers. (www.p2sustainabilitylibrary.mil/p2/7_III_8) After sorting they are then baled and being sold to the very recycler for the recycling of their various components. The baled waste paper are then taken to the paper mill for the recycling. Re-pulping The baled paper waste are then slide into different sizes and then transfer in a pulper for it to get mixed with water and chemical. Contained in the pulper is a mixture of water and dipolar aprotic protophylic solvent{1}. The water being used IN this mixture is being   optimized to get a tetrahedral lattice of natural hydrogen-oxygen-hydrogen angles through the rearrangement of its hydrogen bonding system. Due to the aptimization of the water components the water structure develops properties of smaller cluster pattern, lower surface tension, increased dissolving powers, higher carrying efficiency, microbiological stability and greater reactivity(1) which determines the characterises of the final pulp being produced. Mixing of this water optimized water with dipolar aprotic protophylic solvent would produce an aqueous solution of dipolar aprotic protophylic solvent. The aqueous solution is then mixed in the paper waste in the pupler until a  stereochemical alterations occurs with the waste paper which cause a full repulping of the paper waste. The aqueous solution is then drained away from the pulper after the completion of the process and the prodced pulp from the paper waste is removed out of the pulper afterways. The repulping of the paper waste forms a pulp(i.e the paper waste then forms a pulp). A pulper is majorly a mixing tank which contain a pulp feeder(which is used to feed the waste paper, water and the chemical into d pulper), turbine impeller , a mixer (which is being driven by a motor to ensure proper mixing), sieve plates ( to ensure that no undiluted particule leaves the pupler) (http://www.lenzing.com/technik/en/fiberandpulptechnology/2085.jsp) Filtering After the pulp has being extracted from the pulper its then being filtered and cleaned so as to remove impurities (like waxy coatings, heavy inks, non wood-based fillers, glue,ink) present in the pulp. Screening is the major process involved here, which involoves the use of sieves of different sizes together with centrifugal cleaning system are being used. Sieved sizes screens are being arrangement in parallel at forming different layer of stages. The pulp is then being passed through the sieves which would filter of the unwanted imputires thereby producing the pure required pulp needed. De-Inking This is majorly the removal of printed ink from the paper fibers by the use of soapy chemicals which involves both mechanical and chemical process. The chemical and mechanical process are mostly called flotation and wash deinking. Flotation process involves the transfer of the pulp into the froth flotation cell in which the sopy chemical is then added in the cell. The froth flotation cell mostly operate 45 550c. Air is then blowed through the pulp thereby causing the air to get attached to the ink present in the pulp and then its being left up away from the pulp and suspend at the top of the chemical .the flotation cell consist of two cylindrical flotation cell with both have an overflow forth launder and hexagonal in shape an inlet and discharge box attached to the cell.

Thursday, September 19, 2019

Generic Conventions used in 28 days later versus Shaun of the Dead Essa

’28 days later’ and ‘Shaun of the Dead’ are both a zombie film, which is a sub-genre of horror. However their genres are extremely different because ‘Shaun of the Dead’ is also a comedy. Both of these films use typical conventions of the zombie genre. For example, they both use the convention of desertion and loneliness. In ’28 days later’, Jim comes out of the hospital to a completely deserted city (London). This convention helps create unease in an audience, especially when these scenes are set in places that are usually crowded i.e. we expect cities to be full with people and therefore it is very disturbing when we see them completely abandoned. In ‘Shaun of the Dead’ there is dramatic irony as the audience realises there is something wrong a long time before the protagonists do. However this adds to the protagonists’ vulnerability because they will not be expecting anything and therefore will not be prepared. The unease created by this convention is played on in ’28 days later’ by having several extreme long shots of the city which shows the audience that everywhere is deserted (not just the are where Jim is). The mise-en-scene is extremely important in this scene because props such as abandoned money and an abandoned car make is appear as if everyone has just dropped their possessions and run. This emphasises the feeling that something terrible has happened. The zombies in each film resemble each other in the way that they are always covered in blood, and (although different in the two films) there is an emphasis on their eyes. In ’28 days later’, their eyes are blood red and this is shown right from the beginning sequence and used throughout the whole film. Another generic convention that both of the films use is the ide... ... rushing to save some others, Phillip is saying things like â€Å"Do you realise this is a 20mile zone?† Another example is the garden scene where Shaun and Ed are taking time to decide which records to throw at the zombies even though it is a race against time sequence as the zombies are approaching them. However, in the pub scene, ‘Shaun of the dead’ starts to show a lot more typical conventions of the zombie genre. In both ‘Shaun of the dead’ and ’28 days later’ there is a typical convention of this genre used, which is that there are only a few protagonists compared to hundreds of zombies. For example when the main characters are left in the pub in ‘Shaun of the dead’, there are silhouettes of hundreds of zombies trying to get in through the doors and windows. The convention of being ‘cornered’ is often used general horror films not just in the sub-genre of zombie.

White Noise :: essays research papers

Hoop Dreams pages 130 through 240   Ã‚  Ã‚  Ã‚  Ã‚  In these chapters the two boys lives separated greatly. William had hurt his foot, and he had a baby girl. Arthur was playing very bad at basketball, and his family was becoming more poor then ever.   Ã‚  Ã‚  Ã‚  Ã‚  The way that this book is organized is a very simple one. The book is divided into two different parts. One of the parts is about the life of William, and the other part is about the life of Arthur. Both boys know each other, and sometimes their lives mix together. The chapters also include the stories about the families of each individual person. The story moves on with time, and each players life is documented. Sometimes the thing that can be confusing is how the two boys get mixed together. I mean I could be reading about one person and get it confused with the other person. Also sometimes the chapters go into too much detail about the family members of the two kids. I think that the book would be easier to read if the book was just one big story. If it didn’t feel like I was reading two books at once it would be much easier to read.   Ã‚  Ã‚  Ã‚  Ã‚  The book had one point that extremely interested me. That point had to do with Arthur’s dad Bo. Bo had to lower himself to robbery to try to support his drug habit. Bo used to be a good man and he had everything going for him. He had a family, and for a while he even supported his family. But when the drugs came he lost all hope. While he was robbing he was caught, and eventually he was sentenced to jail. In jail he found god, and decided to devote his life to god. This was interesting to be because, this incident changed Bo’s life forever. After finding Christianity Bo changed around completely. Eventually he stopped doing bad things, and importantly he stopped doing drugs ( â€Å"I don’t get high no more,† Bo said â€Å"I don’t sell cocaine.† You just poisoning yourself†). Also he got back to his family, and he stopped being a deserter of his family. To me this was important because religion saved his life. Before religion he was on the road to death and destruction. I believe that many prisons should try to spark religion back into the peoples lives, because right now Bo is a good man.

Wednesday, September 18, 2019

Literature as Encounter and Discovery, as exemplified by Hahn Moo-Sook’

Literature as Encounter and Discovery, as exemplified by Hahn Moo-Sook’s novel Encounter The Italian explorer Columbus (1451-1506) discovered the American Continent in 1492. Of course, the unknown continent had existed even before he discovered it. But through Columbus’ discovery the unknown entity has emerged above the surface of the historical waters as a "New World." Literature is like a voyage in search of a new continent, and the author is like Columbus. In the course of our lives, undiscovered subject matters abound like countless islands in the gigantic ocean of awareness. If perchance such a continent is not discovered through the eyes of a writer, it would sink to eternal oblivion. An author, therefore, is like an explorer who, through an endless literary voyage, discovers and reveals a fascinating New World. Accordingly, an author may be called a christener of a particular subject matter just as Columbus who, upon discovery of an unknown continent, finally helped it exist by naming it America. Just as a conductor’s baton directs a violinist in an orchestra or a drummer’s dance, when a writer names something, he or she confers upon it both its existence and meaning. In classical Korean literature, two great literary pieces, The Tale of Ch'unhyang and The Tale of Shimchong, represent two prototypes to which modern Korean literature can be related. In the classical tale of Ch’unhyang, the important motif is none other than "encounter." Love sprouts from an encounter at the Kwanghan Pavilion in Namwon in the Southwestern Province of Cholla, between Yi Mong-nyong, son of the county magistrate, and Ch’unhyang, daughter of a retired kisaeng (a woman entertainer, similar to Japanese geisha). For them, their class... ...: Just as the moon is somewhere in the sky, even if it is sunken into the eastern mountain, my faith is constant in my heart. Just as the water is still in the pond, even if it is evaporated from the surface, my faith is constant. Saint Francis said the following: Flower petals fall, but the flowers never wither forever. Indeed, the author Hahn Moo-Sook has died and left us. However, just as the moon is still in the sky and the flowers come back every year, although flowers fall, she is still meeting us and she is living next to us through her work Encounter. The greatness of literature is none other than that. 1Encounter: A Novel of Nineteenth-Century Korea by Moo-Sook Hahn, Translated by Ok Young Kim Chang. Foreword by Don Baker. University of California Press, 1992. ISBN(s): Cloth-- 0520073800 Paper-- 0520073819

Tuesday, September 17, 2019

A Comparison of the Influential Role of the Chorus in Sophocles’ Antigone and Euripides’ Medea

A comparison of the influential role of the chorus in Sophocles’ Antigone and Euripides’ Medea It has been said by Napoleon Hill, â€Å"Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another†. This has been put to use in the plays Antigone by Sophocles and Medea by Euripides. The chorus which was an integral part of ancient Greek drama was used in the dramas to play an influential role. However, the group they mainly influenced contrasted and thus will be explored in the essay. The chorus in Antigone is composed of Theban men who were summoned by the newly crowned king Creon. Its interaction was mainly with Creon. Sophocles has shown a relation between the chorus and Creon, both being old and wise men of Thebes. They are introduced rejoicing the victory of Thebes over Argos. As the play develops they get actively involved commenting on every action and decision of the main actors. Its support wavers from Creon to Antigone during the course of the play. The women of Corinth formed the chorus in Eurpides Medea. They chiefly served as a commentator to the play. Euripides has shown a relation between the chorus and the character they interact the most, Medea, as both belonged to the group of women living in the male-dominated society. The involvement of chorus has been minimized after Medea asks them not to interfere in her action of revenge towards Jason. The chorus feeling sympathetic towards Medea gives her their consent on the future happenings in the play, â€Å"I will. You are right to take revenge on your husband. † Being women and able to understand Medea’s miseries, the chorus was moved to such an extent that they supported Medea, a foreigner to their land in killing the daughter of their ruler. This shows them primarily as women before good subject of Creon. Both Sophocles and Euripides have used the chorus to influence the audience. They have conveyed emotions the writer wants the audience to feel for the proceedings of the play. The chorus has also been used to influence the minds of the actors. The chorus in Antigone has little role in influencing the emotions of the audience. They enter the play and introduce Creon to the audience also creating a doubt in the mind of the viewers of his immediate plans which made him call the old Theban men. The chorus is also given the responsibility of informing the viewers of the status of Ismene over her sister being caught denying the law. They introduce Ismene as, â€Å"Here comes Ismene from the palace, Shedding a fond sister’s tears. Her face is flushed† This is different from what was observed in the opening scene where Ismene besides refusing to help Antigone with the burial also warned her of the consequences of her act leading to Antigone telling her, â€Å"you will earn my hatred† . While Creon and Haemon are fighting over Creon’s decision of executing Antigone, Haemon’s fiancee, the chorus justifies both their points for the audience. The play ends with chorus’ last words with the message the writer has tried to convey through the drama. The chorus takes its responsibility of burying the dead while propagating the importance of wisdom. They also criticize Creon’s pride and arrogance associating with Zeus’ hatred towards ‘boasts of a proud tongue’ . The chorus in Medea in the first scene provokes the feeling of sympathy towards Medea from the audience when they say, â€Å"I don’t like the family suffering. I sympathise with them. † This conveys the thought to the audience that the society is sympathetic towards Medea thus she indeed has been done great wrong by Jason. Further in the play when Creon banishes Medea and her sons from the kingdom and gives them only one day in Corinth, the chorus enlightens the audience of the troubles she faces after being banished from the land which gave her refuge. This increases the sense of sympathy from the audience towards Medea. The chorus emphasizes, â€Å"What an impassable sea of troubles, Medea, God has launched on you! Later in the play when Medea confides about her plan of killing Jason’s new wife, the chorus accepts her decision and supports her completely in taking her revenge. But when Medea tells them that she is also planning to kill her sons to punish Jason, the Chorus reacts in a way the audience should have as only it, the chorus and the audience know about her plans, â€Å"Since you have confided this to us†¦ We want to help you, but we can’t reject The laws of human life. We say, Don’t do this! † The chorus also shows curiosity when Medea goes inside her house to kill her sons. The same feeling would have developed among the audience to know whether she is actually committing the sin. The chorus in Antigone also plays the major role of influencing the decisions of Creon and making Antigone realize her mistake. After listening to the sentry about the burial of Polyneices, the chorus, superstitious in nature proclaim suggest Creon, â€Å"Lord, all this time my thoughts have been saying that this might be the work of the gods† This was the first attempt of the chorus to influence Creon to take back his decision of not giving Polyneices a respectful burial. However, this was only responded with anger by Creon who warned the chorus that they might prove it insane and senile as the Gods will not give an honorable burial to the person who came to burn their temples and pillars. Creon had decided to prosecute Ismene along with Antigone; they was then the chorus who questioned him about Ismene who was not involved in the burial leading to a change in mind and Ismene being set free. The chorus and Antigone have a long conversation after Antigone is declared to be hanged. The chorus informs her that she departs from the world with a glorious death. When Antigone compares herself to the Gods, the chorus informs her that she has not resembled the goddess Niobe in her life but they is honorable for her to die like gods. The chorus press on her that she is at fault as she defied the royal orders and make Antigone reflect on the curse on her family regarding marriages. First, her mother married her son, followed by her death just before her marriage. The prophecy by Teiresias leaves a doubt in Creon’s mind and they are the chorus who give her the advice to â€Å"Go and free the girl from her cell of rock, and set up a tomb for him who lies unburied. Creon takes this advice and he rushes to the place of Antigone’s assassination. Hence, a strong influence of the Theban men can be seen on the main characters of the play Antigone. The influence of the chorus in Medea over the characters is negligible as the women only serve as commentators over every action and decision. The chorus attempts to influence Medea not to kill her sons when she confides her plan to them. However, Medea turns down their advice without much consideration. This shows the negligible impact of the chorus on the character. Both the plays were written in ancient Greek times when the society was dominated by men. As the chorus of Antigone consisted of men, they had an active role in the play, their advice was sought, their opinions were heard and they were respected. On the other hand, the chorus of Medea consisting women played a passive role talking to itself and the audience most of the times. Their interruptions in conversations were ignored by the other characters. They also portrays the feministic views of Euripides. They sympathized with Medea and supported her in her decision to avenge Jason for betraying her. They condemned men, who are unfaithful to the wives, a thought common in most women. Therefore, while in Antigone, the chorus has a major influence on the actors, the chorus of Medea mainly influences the audience. Sources referred http://ancienthistory. about. com/od/greekliterature/a/GreekTheater_4. htm http://www. sparknotes. com/drama/antigone/characters. html http://www. shmoop. com/medea/themes. html http://www. shmoop. com/antigone-sophocles/themes. html